Back to Nature (Finnish title “Metsien kätkemä”) with Flatlight Films and YLE Finland
Reetta created the series concept and pitch bibles and brought in Flatlight as a production company. Summer of 2016 on launch became the top weekly show in Finland (behind only news and sports). The local format outperformed international nature documenteries Discovery, BBC and NatGeo documentaries on VOD.
iOS and Android app with maps and location information became more popular in Finland than Trip Advisor and AirBnB (!)
Print art book published in Finland.
Format option rights licensed to Australia, UK and South Africa.
Nordic Season 2 fully financed and coming to multiple territories 2019.