I am a strategist and business development professional, dedicated to developing brands, crafting impactful communication, and building an understanding of people’s needs. I work from a deep evidence base—from research and concept design through strategies, content, and clear, modern visuals. Throughout my career I have worked in art, culture, literature, and visual communication—in consultancies, theatre, museums, and with publishers—and I am now taking on greater responsibility for sales and business development processes.

Since childhood I have been an advocate for rectitude, so it is natural that my specialty is responsible communication: I help organizations tell truthful, clear stories about what they do, why it matters, and how they create genuine value for people and the planet. I work hands-on with storytelling and evidence-based messaging, and I now combine Nordic mythology with place-based narratives to guide us back to our roots—to nature.

My roots reach deep into the forest and the ancient northern mires. I carry Sámi and Karelian-Orthodox heritage, where lakes, ridgelines, and ancient pines teach patience and proportion. The forest is where I restore myself and think. It is also where my power animal lives: the crane. Cranes are observers and bridge-builders; they move with focus, see the long horizon, and travel between worlds. That is what I do in my work—build bridges between strategy and creativity, business goals and cultural meaning, and between data and design.